Democratizing Human Development (Online Coaching Platform)

Colby Buenaventura (Back to Home Page)

📋 Executive Summary

I led the design of Humanwise’s online coaching platform MVP, developing a digital solution tailored for personalized coaching, mental health support, and professional development. The platform was to address key pain points around employee burnout and professional development. Using a lean, iterative design process, the MVP aimed to provide accessibility and user engagement through intuitive navigation, streamlined onboarding, and a simple coaching interface. Positive user feedback from beta testing highlighted the platform’s ease of use and functionality.

Role

Lead Product

UX concept development, wireframes, high-fidelity mockups, prototyping, interaction design, visual design, developer hand-off, design system & pattern library, initial UX copy

Team

• PO/Client Sponsor
• Project Manager
• Lead Product (myself)
• Engineers x5
• Sr. Tech Architect (PT)
• Principal Consultant (PT)
• Business Analysts x2
• QA x2
• Security Engineer (PT)
• Delivery Manager (PT)

PT is Part-time

Timeline

10 months

Budget

$1M+

🦾 Prototype

🕵️ Problem

⚙️ Process

🧑‍🔬 Solution

🎯 Impact

💡 Key Learnings

• Implementing a minimalist approach to MVPs proved essential, allowing focus on core features leading to a more intuitive user experience without overwhelming users
• Iterative design and continuous user feedback are crucial to refining the product, especially for a new brand
• Establishing a strong design system early on saves significant time in maintaining consistency

Colby Buenaventura (Back to Home Page)