Revamping Tour Operations (Tour Booking & Management App)

Colby Buenaventura (Back to Home Page)

📋 Executive Summary

Zaui Software is a leading provider of booking engine solutions for tour and activity operators. I led the comprehensive redesign of the company’s mobile app, resulting in a modern, intuitive interface that improved user satisfaction and streamlined operations. This case study details the approach, key decisions, and impactful outcomes of the redesign.

Role

Lead Product

UX concept development, wireframes, high-fidelity mockups, prototyping, interaction design, UX design, UX copy, user personas, competitive analysis

Team

• Head of Product
• Lead Product (myself)

Timeline

5 weeks

Budget

Unknown

🕵️ Problem

⚙️ Process

🧑‍🔬 Solution

🎯 Impact

💡 Key Learnings

The Zaui mobile app redesign provided several critical insights:

• User-Centric Iteration: Engaging in continuous feedback loops, even without extensive initial research, highlighted the importance of iterative design to meet user expectations effectively
• Simplification is Key: Simplifying complex user workflows not only improved usability but also boosted user satisfaction and engagement
• Scalable Solutions: Developing a scalable UI framework and reusable components proved essential for maintaining consistency and facilitating future updates
• Collaborative Approach: Close collaboration between design and product teams accelerated decision-making and allowed for more aligned outcomes